B2B content and strategy for healthcare and tech teams
Clear thinking and writing for ideas that aren’t simple
In healthcare and tech, marketing carries real weight. You’re working in complex, regulated spaces where details matter. Everything you say has to be accurate and responsible, but without sounding like disclaimer language or a technical spec sheet.
The work has to stand out and make people think. And it needs to feel human.
That’s the work I do. Hi, I’m Siel. I used to lead content in-house at healthcare and tech companies, and now work as a freelance content strategist and writer. I bring together deep domain experience with a true love of the craft of writing.
In an age of slop AI copy, I believe thoughtful, well-made work is what people notice and remember.
Not your typical freelance writer
A strategic partner →
A senior content partner to your team who thinks beyond individual assignments to notice gaps and act on opportunities.
Comfortable with complexity →
A writer who understands healthcare and industry-specific regulations to create precise work without flattening nuance or losing a brand’s voice.
Creative depth →
A published novelist with a PhD in creative writing who brings a strong sense of storytelling and sensitivity to tone.
What clients say
“She’s an amazingly fast learner of complicated tech and cyber products, and she is able to quickly and professionally translate this knowledge into compelling demand generation assets.”
— Danielle Duclos, SVP of Marketing, Bluefin
“There are very few writers in the business world with the ability she possesses.”
— Yair Riemer, CEO, Intoo USA
What I do
Project-based strategy and content
Sometimes you know exactly what needs to be created, whether that’s a byline or a full website rewrite. Other times, the bigger question is what to say and how it all connects. I work across both, stepping in for focused projects while helping you clarify the story as we go.
The Content Lane
For teams who want ongoing support, The Content Lane is a monthly partnership where I handle the day-to-day writing and strategic thinking so your content moves forward without constant management.
Who I work with
Marketing leads at healthcare and tech companies who need someone to learn the product quickly and deliver thoughtful, polished work that’s ready to ship.
Founders and small teams building complex products who want a partner to help shape the message while creating the content itself.