B2B content and strategy for healthcare and tech teams
Details matter in healthcare and tech marketing. Everything you say has to be accurate and responsible.
But getting the facts right doesn’t mean you can sound like a technical spec sheet either. Your message has to be unique and shared uniquely. The words you choose have to stand out and make people think.
That’s the work I do. Hi, I’m Siel. I used to lead content in-house at healthcare and tech companies, and now work as a freelance content strategist and writer. I bring together deep domain experience with a love of the craft of writing.
Technology’s changing how content gets made and how I work. Still, I believe thoughtful, well-made work is what people notice and remember.
Not your typical freelance writer
A strategic partner →
A senior content partner to your team who thinks beyond individual assignments to notice gaps and shape direction.
Comfortable with complexity →
A writer who understands healthcare and industry-specific regulations to create precise work without flattening nuance or losing a brand’s voice.
Creative depth →
A published novelist with a PhD in creative writing who brings a strong sense of storytelling and sensitivity to tone.
What clients say
“She’s an amazingly fast learner of complicated tech and cyber products, and she is able to quickly and professionally translate this knowledge into compelling demand generation assets.”
— Danielle Duclos, SVP of Marketing, Bluefin
“There are very few writers in the business world with the ability she possesses.”
— Yair Riemer, CEO, Intoo USA
What I do
Project-based strategy and content
Sometimes you know exactly what needs to be created, whether that’s a byline or a full website revamp. Other times, you need someone to figure out the what, why, and how. I can help with any part of the process, from ideation to execution.
The Content Lane
If you need ongoing support, try The Content Lane — a monthly partnership where I handle the day-to-day writing and strategic thinking so content gets shipped consistently without requiring your constant management.
Who I work with
Marketing leads at healthcare and tech companies who need someone to learn the product quickly and deliver thoughtful, polished work that’s ready to ship.
Founders and small teams building complex products who want a partner to help shape the message while creating the content itself.